World No Tobacco Day poster by the WHO
Credit : World Health Organisation, CC BY-SA 4.0 , via Wikimedia Commons

World No Tobacco Day (WNTD) is observed around the world every year on 31 May. This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what the World Health Organization (WHO) is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations.

The Member States of the WHO created World No Tobacco Day in 1987 to draw global attention to the tobacco epidemic and the preventable death and disease it causes. The day is further intended to draw attention to the widespread prevalence of tobacco use and to negative health effects, which currently lead to more than 8 million deaths each year worldwide, including 1.2 million as the result of non-smokers being exposed to second-hand smoke. The day has been met with both enthusiasm and resistance around the globe from governments, public health organizations, smokers, growers, and the tobacco industry.

Themes

Each year, the WHO selects a theme for the day in order to create a more unified global message for WNTD. This theme then becomes the central component of the WHO's tobacco-related agenda for the following year. The WHO oversees the creation and distribution of publicity materials related to the theme, including brochures, fliers, posters, websites, and press releases.

In 2023, the focus is "Grow food, not tobacco".

Tobacco growing harms our health, the health of farmers and the planet’s health. The tobacco industry interferes with attempts to substitute tobacco growing, contributing to the global food crisis.

This campaign encourages governments to end tobacco growing subsidies and use the savings to support farmers to switch to more sustainable crops that improve food security and nutrition.

Campaign objectives

  1. Mobilize governments to end subsidies on tobacco growing and use of savings for crop substitution programmes that support farmers to switch and improve food security and nutrition.
  2. Raise awareness in tobacco farming communities about the benefits of moving away from tobacco and growing sustainable crops;
  3. Support efforts to combat desertification and environmental degradation by decreasing tobacco farming;
  4. Expose industry efforts to obstruct sustainable livelihoods work.

The key measure of campaign success would be the number of governments that pledge to end subsidies on tobacco growing.

- Article by CT Staff

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